The Gatorz story begins in San Diego, California in 1989. What we now think of as the extreme sports industry was still in its infancy. Gatorz began with an intention to build billet aluminum eyewear that could withstand wind force in excess of 100 miles per hour while skydiving and motorcycle riding. The brand quickly found following among recreational free-fall parachutists who frequented the drop zones of Southern California. The snug fitting durable nature of Gatorz perfectly supported free fall jumpers and soon became a mainstay within jump circles and elite athletes across other extreme sports in Southern California. Interestingly, a number of those extreme athletes and recreational parachutists also happened to have extreme jobs as Navy SEALS and Naval Special Warfare personnel.